Drive Your Marketing Waypoints
You would not start a complicated journey without knowing your route, your final destination or even how much it will all cost. That’s what many businesses do when it comes to their marketing. Start better.

Designed for startups or for established businesses starting from scratch, this is our full-service marketing setup programme that ensures you and your business have the best possible start. The service includes full consultancy, strategic planning, website design and so much more. Working in conjunction with your Drive Your Marketing consultant, you will receive a valuable starting plan and infrastructure for your marketing journey. Taking about 2 months, the Starter is based on our respected 4-stage 12-module system, complete with consultant support.

DYM Start Service Starter
Stage 1
As soon as you start the service, your Drive Your Marketing consultant will ask you to fill in the initial questionnaire relating to your business marketing. As soon as you have returned your completed questionnaire, a meeting can be set up with your consultant to talk it through, and then go through the full Marketing MoT service.
Stage 2
After collating the detailed information and specifications during Stage 1, Stage 2 consists of creating the right mix of marketing activities to suit your business. This includes design features, website and other infrastructure to support your activities. As this is all set up in close contact between you and your Drive Your Marketing consultant, you will grow in knowledge and confidence about what marketing means for your particular business.
After Stage 2
When you have completed your Starter service you will have a fantastic platform to market your business. Why not consider trying one of our Improver services on an ongoing basis to continue benefitting from excellent marketing advice and practical support activities as your business expands. All our activities are based on our respected 4-stage 12-module system. You also get the assistance of a Drive Your Marketing consultant to help and advise you. Improver services are Navigator, Cruise Control and Accelerator.












Price Dependent on Activities


Price Dependent on Activities


We set up Drive Your Marketing because we met a lot of businesses large and small with a dead website, out-of-date brochures and dead social media channels. These businesses had paid money, started doing the right things to get on the marketing road, then their engine had conked out and they were stuck on the side of the road watching their competitors overtake them. We hated that.

Our mission is to give our clients the tools to get back in the fast lane – and stay there – with our respected organising system for marketing activities, which we call the OPAL Programme. OPAL stands for Own – Plan – Act – Link. 

Thanks to our UK-wide network of trusted associates, some of whom we have worked with for decades, we take pride in offering our clients a comprehensive range of marketing activities. Of course, few businesses need everything: they just need to get their messages out at the right time to the right people. Why not get in touch with us and start to Drive Your Marketing. 


What is the OPAL Programme?

The OPAL Programme is the name we use for our organising system. As a new client you receive your comprehensive and vital Marketing Logbook that contains the route guide for your marketing journey. OPAL stands for the 4 main sections: Own – Plan – Act – Link. There are 12 sub-sections. In consultation with you we plan and customise the system to suit your individual business requirements.

What is a Marketing Logbook?

Your Marketing Logbook is the first stage in your marketing journey. When you have your initial consultation, our representative will start creating what becomes your customised Marketing Logbook. This sets out what marketing infrastructure and activities you already have and what you need. It gives you the context in which you can choose to use or ignore other marketing services, and the timescale. We create a Marketing Logbook for every one of our clients.

What is Content Marketing?

Content marketing is a much misunderstood (and misrepresented!) phrase. We use the definition created by the Content Marketing Institute:

“… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”


No, you don’t need all of these! Rest assured that if your business needs a particular mix of services, we’ll help you put them into context, then plan and execute them so you get full control and better results.
  • Training & Mentoring
  • Public Speaking & Presenting
  • Search Engine Optimisation (SEO)
  • Video and Audio
  • Print & Ebooks
  • Public Relations (PR)
  • Customer Relationship Management (CRM)
  • Email Marketing
  • Website Creation & Maintenance
  • Branding & Design
  • Writing, Proofing & Editing
  • Consultancy Services