Your business needs to get your marketing messages out at the right time to the right people. That’s where we can help. Using our finely-crafted 4-stage 12-module system, we help you plan and deliver the right mix which saves you time and money. We know your business doesn’t need every marketing activity, so we help you choose wisely.
Start by answering 50 questions to turbo-charge your marketing. With the Marketing MoT you increase your confidence and learn how to build efficiencies into your marketing activities.
|Service Name:||Marketing MoT|
|Brief Description:||Start by answering 50 questions to turbo-charge your marketing. As you work through the Marketing MoT with your consultant you increase your confidence and learn how to do more with your marketing budget.|
|Duration:||If you're in a hurry do your Marketing MoT in 5 weeks or less. If you're on a budget do your Marketing MoT in 5 months or less.|
|Personal Consultation||Yes. You're not alone. You have a dedicated consultant through the programme to meet, email and phone.|
|Activities Audit||Yes. You work with your consultant to assess your existing and future activities.|
|Customised Logbook||Yes! After you complete your Marketing MoT, the resulting logbook becomes the document of record for your activities and the document of intent for your future plans.|
After successfully pre-qualifying with your Marketing MoT programme, really start to drive your marketing with advanced driver services to suit all business sizes and budgets.
|Service Name:||Navigator||Cruise Control||Accelerator|
|Brief Description:||After successfully pre-qualifying with your Marketing MoT programme, really start to drive your marketing with advanced driver services to suit all business sizes and budgets.|
|Duration:||Monthly||Monthly (Minimum 1 day)||Monthly (Minimum 2 days)|
|Personal Consultation||Marketing MoT||Marketing MoT||Marketing MoT|
|Activities Audit||Marketing MoT||Marketing MoT||Marketing MoT|
|Customised Logbook||Marketing MoT||Marketing MoT||Marketing MoT|
|Own||As Agreed||As Agreed||As Agreed|
|Plan||As Agreed||As Agreed||As Agreed|
|Act||As Agreed||As Agreed||As Agreed|
|Link||As Agreed||x||As Agreed|
We set up Drive Your Marketing because we met a lot of businesses large and small with a dead website, out-of-date brochures and dead social media channels. These businesses had paid money, started doing the right things to get on the marketing road, then their engine had conked out and they were stuck on the side of the road watching their competitors overtake them. We hated that.
Our mission is to give our clients the tools to get back in the fast lane – and stay there – with our respected organising system for marketing activities, which we call the OPAL Programme. OPAL stands for Own – Plan – Act – Link.
Thanks to our UK-wide network of trusted associates, some of whom we have worked with for decades, we take pride in offering our clients a comprehensive range of marketing activities. Of course, few businesses need everything: they just need to get their messages out at the right time to the right people. Why not get in touch with us and start to Drive Your Marketing.
The OPAL Programme is the name we use for our organising system. As a new client you receive your comprehensive and vital Marketing Logbook that contains the route guide for your marketing journey. OPAL stands for the 4 main sections: Own – Plan – Act – Link. There are 12 sub-sections. In consultation with you we plan and customise the system to suit your individual business requirements.
Your Marketing Logbook is the first stage in your marketing journey. When you have your initial consultation, our representative will start creating what becomes your customised Marketing Logbook. This sets out what marketing infrastructure and activities you already have and what you need. It gives you the context in which you can choose to use or ignore other marketing services, and the timescale. We create a Marketing Logbook for every one of our clients.
Content marketing is a much misunderstood (and misrepresented!) phrase. We use the definition created by the Content Marketing Institute:
“… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”