The story behind …

The sharpest skills come from specialists. That’s why the marketing strategy team behind Drive Your Marketing is a strong association of specialist professionals around the UK with our headquarters in Kent.

We set up Drive Your Marketing because we met a lot of businesses large and small with a dead website, out-of-date brochures and dead social media channels. These businesses had spent money and started doing the right things to get on the marketing road. Then their engine had conked out and they were stuck on the side of the road watching their competitors overtake them. We hated that.
Our mission is to give our clients the tools to get back in the fast lane – and stay there. We do this with our respected organising system for marketing activities, which we call the OPAL Programme. OPAL stands for Own – Plan – Act – Link. 
Thanks to our UK-wide network of trusted associates, some of whom we have worked with for decades, we take pride in offering our clients a comprehensive range of marketing activities. Of course, few businesses need everything: they just need to get their messages out at the right time to the right people. So why not get in touch with us and start to Drive Your Marketing.

Some of the questions we’ve been asked most often. If you have a question please just get in touch and we’ll answer!

What is Content Marketing?

Content marketing is a much misunderstood (and misrepresented!) phrase. So we use the definition created by the Content Marketing Institute:

“… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”

What do you mean by 'organising system'?

Your marketing activities take precious time and resources. So if you’re not using a systematic, strategic approach to organise your activities, you’re wasting time and money. After helping numerous clients over the years we developed our own organising system. This ensures the best use of our clients’ precious time and resources.

Am I committed to using the whole system?

No! When you start using the Drive Your Marketing system, we help you assess what you can be doing and when. Some of the activities will never be useful for your business needs. However we give you the context so you can pick and choose on a sound strategic basis.

While some activities are necessary for most businesses, we can help you create efficiencies from your very first consultation with us.

What is the OPAL Dashboard

The OPAL Dashboard is the name we use for our overall system. As a new client you receive your comprehensive and vital Marketing Logbook that contains the route guide for your marketing journey. OPAL stands for the 4 main sections and there are 12 sub-sections. In consultation with you we plan and customise the system to suit your individual business requirements.

What is the AMBER Dashboard?

The AMBER Dashboard is the tool we use to help you create digital and non-digital content. It aims to help you achieve this with maximum efficiency and minimum fuss to suit your business marketing requirements. It forms a part of your Marketing Logbook.

What is a Marketing Logbook?

Your Marketing Logbook is the first stage in your marketing journey. As you progress through the Marketing MoT programme, our representative will start creating what becomes your customised Marketing Logbook.

This sets out what marketing infrastructure and activities you already have and what you need. It gives you the context in which you can choose to use or ignore other marketing services, and the timescale. We create a Marketing Logbook for every one of our clients.


Mark Goldfinch has spent over 30 years working in communications in London, the UK and internationally. So from his experience of what works – namely discipline, strategy and consistency –  he devised the Marketing Logbook and the OPAL and AMBER Dashboards that form the cornerstones of Drive Your Marketing. 

If you would like to know more about Mark, visit his page on this website. 

If you would like to read, view or listen to more of Mark’s work, visit his personal website.